If you think that promoting your music online is the act of sending a link to as many people as you can, you’re wrong and you make the rest of us respectable musicians look bad. That is called ‘spamming’ and most people will despise you for it. This post will give you a few tips on ‘promotion’.
1. Don’t talk about yourself all day
A big mistake I see a lot of musicians make is posting stuff about themselves or their music constantly. Sure, this would be fine if you already had loads of fans, but if you’re trying to build your fanbase this approach is going to keep people away. When I look at someones Twitter profile and all I see is tweets of all their music videos or songs I make sure I don’t follow that person or, if I’m already following that person, I make sure I unfollow.
Instead of talking about yourself all day, try to provide value to whoever your target market is. Post content that these people actually enjoy, not what you want them to enjoy. You shouldn’t promote yourself or your music more than 1 time in every 20 posts.
You can’t effectively market your music and put out content that your target audience enjoy if you don’t know who they are. This is the first step you should take before you even think about promoting your music. Ask questions like what do they do for a living? Where do they live? Are they male or female? How old are they?
Narrow it down as much as you can, don’t try to cast a large net with your marketing, go after the people who are predisposed to enjoying your music.
3. Engage with your potential fans
Have a conversation with the people that you want to buy your music, not about you though, about them. Follow them back on Twitter, comment on what they’re going through. You should be genuinely interested in what these people are getting up to – don’t try to fake it. If you aren’t genuine, people will see through that. You should care about your fans, they make or break your career.
If you don’t have a website, you are slacking. You need a place you can direct your fans to that you actually own. What if Twitter, Facebook, Soundcloud or whatever else you use shuts down tomorrow? What if they start charging ridiculous amounts of money? You need a stable platform that you control that is consistently updated. Blogging everyday does wonders for aiding the promotion of your music; people might find one of your blog posts and then check out your music after. Plus, if you give away something of value everyday, people will be much more receptive to supporting you when you ask for it.
E.g – Grab some sick beats
I hope you found this quick guide to promoting your music online useful. Tell me on Twitter if I helped you or not.
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