How to get sponsors for your YouTube channel
Yesterday a gentleman replied to my email asking if I wanted to sponsor him…
My response was a hard NO.
Why didn’t I want to sponsor him?
Well, there are 2 main reasons:
Reason 1: I have no set marketing plan for using sponsorships at this time.
Reason 2: His pitch was TERRIBLE. Almost non-existent actually…
It was basically an email asking for a handout…and, to top it all off, the email had spelling mistakes.
You should know by now that I’m no dummy…
I know better than to trust my money in the hands of people who can’t be bothered to spellcheck their emails before asking me for something.
That’s just common sense.
For context, here’s the email he sent me:
“Would you like to sponsor a vidio of our or something“
The effort in this pitch tells me all I need to know about whether I should sponsor his vidio or something…
Now, I’m a blunt son of a gun but I am a nice guy deep down (I promise).
So I did reply to his email with some pointers and I was pretty nice about it…
But he didn’t reply and I thought this information would be useful to you if you wanted to get sponsorships for your channel or project…without looking like a clown.
Before we get down to business, here’s something you should know about me:
I don’t chase sponsorships at ALL.
It’s NOT a big part of my business model yet.
So my experience with getting sponsors is negligible but, here’s something I do know:
1. I know how to approach people and deliver a good pitch.
2. I understand what a good pitch takes and what will get you the best response…
I’ve used these principles to get MANY free products and games that would’ve cost me an arm and a leg if I decided to pay for em myself.
I’ve also used these exact methods to get invited to exclusive affiliate programs that have helped me earn enough to cop an extra arm and leg for experimenting on the weekends…
Let’s get started:
First of all you need to understand that asking a company (or person) for a sponsorship is NOT about you.
What is it about then?
It’s all about what you can DO FOR THEM.
It’s about what you BRING TO THE TABLE.
So your whole pitch should be about how THEY WILL BENEFIT.
If you send an email begging or asking for handouts…you will be ignored or blacklisted.
Don’t do that shit.
If you don’t know what you can offer a potential sponsor…you are NOT READY for a sponsorship.
And, don’t forget this:
Include links to your social media and websites in your email.
Do NOT make it difficult for someone to find out if they want to sponsor you.
If they have to send an email to get your links and information, you have just made it 10x harder to sponsor you or do business with you.
The truth is:
You are probably not ready to be sponsored at ALL right now.
It would be a bunch of added pressure that you don’t need and, you simply don’t have enough experience with marketing yet.
You’d be MUCH better off just asking to join an affiliate program…
If you do this, you’ll be able to make money and practice your marketing skills with no pressure.
It’s a win-win scenario, and that’s not all:
When you’re an affiliate for a company, you can continue to make money from the content you create FOREVER.
I’M STILL getting paid from videos I made in 2017.
If I had asked for those videos to be sponsored, I would’ve been paid a one-time flat-fee.
The long game wins, always.
However, if you can get that flat-fee AND be an affiliate – go for it, that’s a great deal.
But, as I said, it’s probably not the time for you to be drowning in that sponsorship money you’re dreaming about…
You can make it 1000x easier for yourself to write a GOOD pitch email that get the results you want when you download my affiliate pitch email template…
That’s included for free in my “YouTube For Noobs” course.
Click the link below to join the course, get the template, and discover how to REALLY build a sustainable business with your YouTube channel:
All the best,
Jay “What’s In It For THEM” Cartere