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This saucy plan can be applied to ANY venture…
This is the FUTURE of business and marketing…
This is going to change your life…
Yesterday, I recorded a video about the future of music marketing…
I can’t cover EVERYTHING I covered in that video right now (you’ll need to wait for me to release it) but I can drop some FIRE gems on you.
These are the steps you’ll see me following with my new journey into the music business…
These are the steps I used to gain financial freedom and build a business that makes money when I SLEEP…
Let’s get stuck in:
1 – Focus on building a CATALOGUE of content that serves your IDEAL customer.
In my case, I’m creating and releasing a BUNCH of tutorials and content around music production, songwriting and building a creative business…
This is PERFECT content for creatives, like you and me, who don’t want to be starving artists…
My ideal customers are creatives and artists that want to claim their freedom…
That want to be self sustainable…
That want to create their OWN opportunities using the internet…
I call these wonderful people – Digital Art Dealers…
Or D.A.Ds, I guess…
But, that’s not all:
This concept also applies to the music I’m gonna be releasing on Spotify.
I see “artists” that create 1 song a year and then wonder why they aren’t successful, ALL THE TIME…
Their major problem is:
They don’t have enough songs in their catalogue to convert new listeners into fans…
Another problem is they waste time, energy and money promoting their single releases…
Instead of FOCUSING on building CATALOGUE…and then promoting the singles that their audience enjoyed…based on DATA.
Using MY strategy, when you eventually decide to promote a single that’s already proven:
You’ll spend your time and money more effectively because you already know people like this song…
And, you’ll promote your entire Spotify catalogue as a side-effect of promoting any song…saving you money and helping you create die-hard fans.
You’ll get MUCH better at your craft while you focus on building your catalogue…
You’ll also give yourself WAYYY more opportunities to make money in your sleep…
it’s a no-brainer.
2 – Create products that help your ideal customer solve their problems or reach their goals.
It hurts my heart when I see aspiring artists focusing ONLY on making money directly from their art…
But, the worst thing is:
Most people are ONLY thinking about themselves when they do this…and that’s why they fail…
Their sales pitch is something like:
“Hey, I make stuff. I would really like to be able to make stuff for a living, so please buy my stuff.”
Ew.
The FIRST thing you NEED to understand is that NOBODY CARES about you or what YOU want.
People care about what’s in it for THEM.
And, the best way to build a successful business is to SOLVE PROBLEMS…
Art is subjective, solutions to problems are not.
That’s why I’m offering:
Courses on different aspects of music production and music creation…
Templates for artists to use in FL studio…
Beats for artists to record songs over…
Drum Kits for music producers…
Loop packs for music producers…
And more.
These products solve problems that my customers have…
It’s MUCH easier to sell something that solves a specific problem…and this allows me to let my art, be art.
The best way to do this is to solve your OWN problems…
Then create a product/system that allows other people to do the same.
3 – Promote your paid products in your videos…and offer a free gift in exchange for an email address
How do you get people to know about your products?
Well, the most effective way to do this and build a long-term business that makes you money in your sleep is to CREATE EVERGREEN CONTENT…
This could be blog posts on your own website or videos on YouTube.
These types of content work best because they can rank highly on google or YouTube…
And, people can find this content YEARS from now…
Bringing you potential customers FOREVER.
Then, in this content, you promote your products at the end of the video.
(You should also link to your products in the description and pinned comment on YouTube etc.)
But, wait:
Do not underestimate the value of building your email list…
Your email list is something YOU control.
Your email list is where you can communicate with YOUR audience.
Here’s how you build your email list:
Give your perfect customer something they want, for free.
Let them pay with their email address…
That’s how I got you on this email list, right?
You signed up for my free course or another free thing you wanted…
And, you stick around because I send you GEMS to help you reach your goals, instead of SPAMMING YOU.
Building your email list gives you the opportunity to SERVE your audience more deeply…
And, you also give yourself the opportunity to promote products your audience is interested in…
For example:
I got FIRE trap beats for you over on: https://JayCartere.com/beats
Create your next hit song with beats created by an artist, FOR artists…
These beats are PERFECT for rapping singers and singers…
Click the link below ASAP to browse my beat catalogue:
https://JayCartere.com/beats
And, use these marketing gems to PROMOTE your song after!
All the best,
Jay “Long-Term Planning” Cartere
