How to avoid burnout as an online creator

It’s far too hot in London right now, my g…

I’ve woken up feeling a little sick, a little tired and I’m really not excited to fight the sun today…

But, this has me thinking about burnout…

Recently, I made a decision that’s going to keep burnout very far away from me…

Unfortunately, I can’t do the same with this warm, sticky weather.

What would it mean to you, if you could avoid burnout and create freely?

I’m gonna share the breakthrough I discovered with you, in this email…

But, before we jump to that, you need to understand this:

Burnout is no joke and it happens to the best of us…

It can make you unproductive AF…

It can make you feel like shit…

Which then keeps you unproductive…it’s a vicious cycle.

And, that’s not all:

Burnout will slow you down dramatically with an unwanted break from your work.

Whatever goals you have, burnout will help you stay away from them like a bad father avoiding his kids so he can continue to live his best life…

It’s hard to make progress when you’re sick of working and creating…

The thing is:

As a content creator, you can end up turning most parts of your life into content for others…

This can become INCREDIBLY stressful…

You can find yourself starting to live for OTHERS instead of yourself…

That’s very dangerous for your mental health and motivation…

But, this week I’ve started implementing a trick that gives me much more balance as a creator:

Every creator needs to find a sweet spot between doing what they wanna do…and serving the market.

For a long time, I’ve been focusing on serving the market (for the most part) and focusing on my own personal projects on the weekends…

This approach works okay…

But, it has big problems… for example:

The longer I spend away from writing songs…the longer it takes me to write a song.

Why?

Because, I’m not keeping my writing muscles sharp if I’m only writing songs every other weekend etc.

Consistently practising skills is how you become great…and I wanna be great.

Don’t you?

Here’s the solution I’m moving forward with…

1 for me, 1 for you…

(I got this concept from Sara Dietchy btw, shout out to her!)

What does this mean?

Here it is:

Every other day will be a day dedicated to providing great value to my audience.

On the days I’m NOT doing that, I’ll focus on building my skills and working on stuff I feel like working on.

The stuff that I FEEL like working on will likely be SUPER valuable to you…

But the point is:

I’m working on that stuff with NO responsibility or expectations to make it valuable…

This gives me the space to create great work without the pressure.

This keeps my week being fun, fresh and exciting…

This gives me more freedom and less time constraints to make what I want.

And, you can do this too!

It’s important to keep things fun and exciting for YOU, and not JUST for your audience.

Remember that!

Now…are you interested in learning how to make music?

The video below will give you an AMAZING starting point, so you can start working on your next HIT!

Here’s the linkooo:

All the best,

Jay “Feeling Drowsy” Cartere

Should you focus on audience growth or community building on YouTube?

An interesting question dropped in recently…

It’s something you’ve probably been thinking about if you’re trying to build your audience…

It’s something you’ll probably think about at every stage of your creative career tbh…

But, I’ve got a great solution to this problem…

And, by the end of this email, you’ll know exactly what you need to do next.

Here’s the question:

Yo Jay! Nothing related to the video once again today, just wanted to ask:

Is it important to have hub content as well as help content even if you don’t have many subs that watch your videos?

(I’m only just above 500 subs and most of my views come from search, so I don’t know whether hub content is something that will help my channel as I don’t really wanna put out stuff like gameplays or challenges as that hasn’t worked too well in the past)

– MaxGamer7

Thanks for the question Max, now let’s get you some answers!

On the surface, this question is about the importance of hub content vs help content on YouTube…

But, here’s the thing:

If we look a bit deeper, this question is really about focusing on growing your audience vs building a community.

Help content is the kind of content that will be found in YouTube search etc. – this brings new people’s eyes to your channel.

Hub content is the kind of content that is made for the audience you ALREADY have – this content forms a deeper connection with your audience.

And, you build a strong community by forming those deeper connections.

By understanding the different purposes of these types of content, it seems there’s an obvious choice if you’re trying to grow your audience, right?

Make help content for now…and make hub content when you HAVE an audience?

I’m sure that sounds reasonable to you…

It did to me, too…

This is where it gets interesting:

If you wanna build a COMMUNITY…you NEED hub content.

Help content will bring new eyes to your channel…

But, then you need to give people a reason to invest in caring about YOU and your community.

You do that with the hub content…

You have to give people the CHANCE to relate to you and like you…

And, the best thing is:

It’s EASY to make hub content.

It’s just about giving people an insight into who you are.

Film a vlog on your phone…

Livestream yourself making a beat…

Share your creative process…

Just be YOU and do something you WANT to do…that also reveals more of your personality.

And, make SURE you DON’T worry about how these videos perform.

You’re NOT making these videos to get millions of views…

You make hub content to reveal parts of yourself to your CORE audience.

There’s more good news:

This content is EVERGREEN (except the 4+ hour livestreams, generally)…

You can make a BUNCH of hub content now…

And, it’s not hard…

Just film a video on your phone sharing your thoughts about things you think will help or interest your audience…

You can do this daily…

Don’t even edit it…

Don’t be fancy…

Don’t worry about SEO (but take advantage if you have a searchable title/topic)…

If you do this:

You’ll create a catalogue of content that will:

Get you more subscribers by giving new viewers more content to binge…

Turn your subscribers into FANS or part of your COMMUNITY, faster…

Document your journey as a creator and person – this is a great personal treat, and OTHER people are interested in your story/evolution too!

I suggest you start building your hub content catalogue sooner rather than later…

It’s SUPER valuable.

If you wanna know the EXACT numbers of hub/help content videos you should be releasing to achieve your goals…I covered that in my YouTube For Noobs course…

But, If you JUST focus on help content:

You’ll build a large audience of people who care about the NICHE you make videos on…but they won’t care about you that much.

Personally, I’d rather have a STRONG, community full of cool, hard working artists with similar interests.

But, it’s up to you…

Anyways:

I’ve recently started pumping out hub content and I can clearly SEE that it’s helping me build a stronger community…

You can come join me tonight while I make beats/samples live…

You’ll see what this hub content is all about and I’ll be happy to answer any questions that can help you move closer to your goals…

Make sure you set a reminder so you don’t miss it, here’s the link:

https://www.youtube.com/c/jaycartere/live

P.S:

The beats made in my last few livestreams are now LIVE on my beat store…

I uploaded 7 NEW beats this Monday…

Can you let me know what you think?

Listen to my beats here:

https://JayCartere.com/Beats

LIVE: Ask me your questions

I haven’t livestreamed since last year…

I think…

Either way, it’s been a long ass time!

In a few hours I want to answer your questions live…

I want to help you:

Grow your audience…

Build your business…

Get better at making music…

Whatever you need to ask, I wanna hear it!

I’m also gonna be producing a few beats while I help you move closer to your goals…

Beautiful multitasking, right?

Don’t miss this!!

I’ll be live in 3 hours (from NOW…I hope you’re not reading this too late)…

And, I honestly don’t know when you’ll get this chance again.

Anyways, I’m soooo excited to hang out with you!

Here’s the link:

https://www.youtube.com/c/JayCartere/live

See you tonight,

Jay Cartere

Easy fix to boost productivity 100x

“Do it right ONCE and you can always do it again.”

– Wise Man 47

This is a statement I live by…

This is a statement that has boosted my productivity by 100x…

This is a statement made by me.

I’m the wise man…

And, this wisdom is priceless…

I’m gonna reveal exactly what it means soon, but here’s the thing…

If you aren’t living by this statement right now, then:

Your workflow is trash…

You’re taking 100x longer to complete projects…

You’re not taking advantage of the hard work you’ve ALREADY done…

And, it’s time to STOP!

Stop letting your hard work go to waste…

Didn’t you know, you can use the work you’ve done…to speed up the work you WILL do??

It’s not hard…

Anyone can do it…

Everyone SHOULD do it…

This simple concept will change your life and the way you approach your work.

This gem is revealed in the video linked below…

The concept is applied to music production in the video below…but it can be applied to pretty much ANYTHING…

I’ve used this trick to:

Edit, film and release videos faster…

Create new websites faster…

Even create new BUSINESSES faster…

This is extremely powerful and you NEED to add this to your toolbelt…

It’s time to boost your productivity 100x,

Click the link below to discover this priceless gem:

All the best,

Jay “Make Your Hard Work, Work” Cartere

Stop losing hours with this simple trick

Have you ever found yourself taking AGES to get things done?

Spending HOURS on editing a video…

Making a beat…

Writing an email…

It happens to the best of us.

But, it usually happens to us when we’re a beginner at something…

Luckily, it’s simple to get faster at your work.

Here’s what you need to do:

Grind daily and practice using your tools/programs.

Super sexy and exciting answer, right?

It’ll usually be a looong ass process before you upgrade your skills and speed up your workflow…

But, there’s a trick you can use to speed up your workflow 100x faster…even if you’re just a beginner…

And, the best part is:

You can get this done in ONE evening!

What’s the trick?

​If you can read a list, you can use this time-saving trick…

Click the link below to discover how it’s done…

This spicy trick has helped me grow my skills, super quick, time and time again.

The video below will show you how to use this trick to get way better at music production…FASTER:

All the best,

Jay “Efficiency Over Ego” Cartere 

Your online future isn’t safe

What do you wanna learn about email marketing? (reply to this email with your questions!)

 As a digital art dealer, you NEED to be building your email list… 

You KNOW social media isn’t something you OWN. 

You KNOW you don’t control your ability to contact your audience on these sites…

And, you KNOW you can be BANNED from these sites at ANY time!

Does that sound good to you??? 

Didn’t think so… 

Here’s the thing: 

I won’t have a convertkit account by the end of next month… 

I’m moving to activecampaign because the features are 🔥🔥🔥 

And it’s time for me to upgrade my system… 

But, I want to make as MANY videos as possible to walk you through the process of getting set up with convertkit…

Convertkit is super easy to set up and it’s the best platform for you to start (serious) email marketing with, imo. 

If you’re not serious…use Mailchimp you uncultured swineeeee 

But that’s beside the point… 

Reply to this email and tell me what you need to learn…

I know email marketing can seem a little confusing at first.

(it defo was to ME!)

I want to make sure I create the perfect set of videos to get you building your email list and taking OWNERSHIP of your audience. 

Trust me, if you don’t start building your email list NOW… you’ll regret it!​

If you STILL aren’t convinced that you NEED email marketing, then watch the video below…

Shit, even if you ARE convinced…watch the video below…

Missing out on this information will hurt you A LOT in the long run…

You don’t wanna build your future on a foundation of quicksand, do you?

Click the link below:

All the best,

Jay “Own Your Future” Cartere

The reason why I stopped playing video games

People hate change.

Small change, big change…

It doesn’t matter, you’ll find SOMEONE willing to complain about it.

The thing is:

Change is necessary. 

Imagine if you were the EXACT same as you were 10 years ago?

You’d still be a dumbass, wouldn’t you?

We can all look back and celebrate that we won’t make the same mistakes we used to…

So, you understand that change CAN be good.

This brings us here:

For the past few years I’ve built my brand as a gamer on YouTube…

Why did I decide to stop that in it’s tracks…and start making different content?

The answer is both complicated and simple…

Depending on how you look at it…

Read on:

If you’ve wondered about making a big change to your brand or YouTube channel, you will get a LOT of value out of this…

You’re about to discover WHY I’m not playing video games – on AND off camera…

Will I ever play video games again??

Is building a gaming channel still worth it in 2019, 2020 and beyond?

Find out the answers to these questions now, by clicking the video link below:https://www.youtube.com/watch?v=WHGAfH6nTA4&

All the best,​

Jay “Keep Moving Forward” Cartere

P.S.

​Ask me your questions LIVE and hang out with me while I make music!

Click the link below and set a reminder for my next livestream TONIGHT!

8 PM BST, be there…

https://www.youtube.com/c/JayCartere/live​

How anyone can sing – (How To AutoTune Your Vocals For Free In Fl Studio:)

People often make the mistake of thinking only a small amount of people are blessed with the talent of singing…

That’s not true.

The fact is:

Singing is a SKILL.

Sure, you might sound like an overweight cat with it’s arm stuck in a fence now but…

You can work on getting better at singing like ANYTHING else.

Don’t believe me?

Wanna bet?

Do this:

Go and listen to Drake’s old music…

(Thank me later etc….)

The same Drake who is the biggest artist in the world right now…

A few years ago, Drake’s singing was mediocre at best…

But, here’s what happened:

Drake found his voice…

He studied and worked on his singing consistently…

And, the results speak for themselves.

There’s more:

This simple concept of consistently learning, working and putting in the practice can be applied to ANYTHING you want to achieve.

You’ll get better at your craft, one step at a time…

You’ll find your voice, your way of doing things…

Then:

You’ll wake up one day and you feel a sense of accomplishment and pride wash over you…

As you look back and realise how far you’ve come…

And, the best thing is:

Anyone can do it.

Anyways:

The video below WILL give you a HACK to help you sing better immediately WITHOUT the years of practice…

You still gotta put the work in and practice to be the BEST you can be…

But, the hack revealed below will transform your singing skills overnight:

How To AutoTune Your Vocals For Free In Fl Studio:

All the best,

Jay “Hard Work, Works” Cartere

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