This article gives you everything you need to know to understand how to post on Linkedin on mobile and desktop.
By the end of this article - you'll discover:
- How to post on Linkedin
- The best Linkedin post types
- Good Linkedin post examples
- 14 Linkedin post ideas & hooks
- The best time to post on Linkedin
- The best image and video sizes to use in Linkedin posts
- The difference between a Linkedin post and a Linkedin article
- 14 tips on writing a Linkedin post that gets engagement & impressions
What's the difference between a Linkedin post and a Linkedin article?
Linkedin posts and Linkedin articles serve 2 different purposes.
But - they're both useful in your Linkedin content strategy.
Here's how they work and why to use them:
Linkedin posts:
This post template is included in my "Lead Generating Post Templates". Click the image to learn more.
[Click here to view this post on Linkedin]
Posts are what you see when you scroll through the feed on Linkedin.
A Linkedin post is like a tweet or an Instagram post.
These posts are shown to your connections and followers.
How to use them:
- Post daily (4x a week minimum for the most impressions).
- Keep them short and easy-to-read.
- Start with a good hook.
People only see the first 3 lines of your post on their feed - so you need to write a great hook/headline that makes them curious enough to click "see more".
[Click here to view this post on Linkedin]
Without a good hook/headline - the rest of the content doesn't matter.
Because nobody will see the rest of your content if your hook doesn't grab their attention.
Linkedin articles:
Articles are like a blog post on Linkedin.
Articles are NOT pushed in the news feeds.
(check your Linkedin feed now, you'll barely see any articles)
So, why post articles?
Here's the answer:
Linkedin articles have great SEO benefits.
It's easier to rank on the first page on Google with a Linkedin article over a blog post on your own website.
Because Linkedin is a site with a LOT of authority.
(this goes for YouTube videos too)
You can promote your articles with posts - but you won't get much traffic from Linkedin.
And, you don't need to...
Because this is how you should use articles:
- Write an in-depth blog post on your own website
- Repurpose most of your blog post as a Linkedin article
- Link to your original blog post from your article - tell people to go to your site to read the rest
This is a SEO hack.
First - you'll get a backlink to your article - helping you rank.
And - because Linkedin articles rank well - you'll push organic traffic to your website.
Articles are the place to:
- Get in-depth on a topic
- Showcase your expertise
- Drive SEO traffic to your website
The best content strategy focuses on 1 social platform and 1 SEO platform.
The good news is - Linkedin covers both platform types if you use it correctly.
The best Linkedin post types
Linkedin gives you a bunch of post types to choose from.
But, the truth is - not all post types are useful for your content strategy.
These are the Linkedin post types that actually matter:
- Single image posts
- Document posts
- Text-only posts
- Linkedin Polls
- Video posts
- Event post
Event posts and polls are situation-dependent.
These 2 post types won't be something you use consistently - so I won't dive deep into them today.
These are the rankings on which post types get the most reach on Linkedin:
(according to data from JustConnecting Linkedin Algorithm Insights in 2024)
- Carousels/document posts (1.6x the median reach)
- Text + image (1.26x the average reach)
- Video (1.21x times the median reach)
- Text (1.17x the median reach)
But this doesn't mean you need to pump out carousels all day.
The best post types are the ones you enjoy creating.
The best post types are the ones you'll stay consistent with.
Do this:
Pick 2 post types and rotate them.
You don't need to use every post type.
Copy my Linkedin content strategy:
Start with text + image posts.
Add carousel posts.
That's all.
Eventually, I'll add video posts.
But, for now - 2 post types are more than enough.
When you're starting on Linkedin:
Get used to 1 post type, then add another when you're comfortable.
These are the best practices for each (useful) post type on Linkedin:
1. Carousels/document posts
[Click here to view this post on Linkedin]
Carousels are a great way to share information and get more reach from your content.
Because one of the major factors that makes the Linkedin algorithm promote your content is this:
Dwell time.
Dwell time is how long a user spends on your post.
Carousels are great for getting more dwell time because you can add multiple slides with valuable information.
And, when people read each slide - this gives you more dwell time than a regular text post.
You can also use the document post type to share presentations and files - but it's more commonly used for uploading carousels in PDF format.
Tips for using this post type:
- Use 10 - 20 slides
- Name your document before uploading
- Make each slide worth reading on its own
- Lists and step-by-step guides make great carousels
2. Text + image posts
[Click here to view this post on Linkedin]
You can add multiple images to your text posts but you shouldn't.
Why?
Because it looks crap.
If you wanna add multiple images to your post - create a carousel.
Carousels offer a better user experience for posting multiple images.
Text + image posts work like text posts.
It's all about writing good, compelling copy.
Linkedin will show the first 3 lines of your post as a preview - so writing attention-grabbing hooks/headlines are a must.
Text + image posts get more reach than text-only posts so it's worth adding an image to your text posts when you can.
Adding a simple selfie to your posts can help you get more reach and build a deeper connection with your audience.
Adding an image with an alternative hook/headline can help you persuade viewers to read the full post.
Adding an image with:
- A summary of your main points
- Additional information
- An infographic
Can help you get more dwell time and impressions on your posts.
Tips for using this post type:
The best results come from adding related images to your post.
Images like:
- Infographics
- Social proof
- Statistics
- Quotes
When you're starting out - adding a selfie to your posts is more than enough.
3. Video posts
[Click here to view this post on Linkedin]
Videos are great for:
- Showcasing your expertise
- Building trust and connection
- Sharing more information fast
Getting on camera proves you're a real person.
Communicating information confidently makes people trust your expertise.
But, don't go overboard.
Tips for using this post type:
Good videos on Linkedin are like good Instagram reels.
- Keep it brief - under 60 seconds
- Start with a good hook
- Get to the point
4. Text-only posts
This post template is included in my "Lead Generating Post Templates". Click the image to learn more.
Text-only posts follow the same rules as text + image posts.
Linkedin only shows the first 3 lines of your post - so you need attention-grabbing hooks/headlines.
Your first 3 lines' goal is to make the reader curious enough to click "see more".
After that:
Your writing needs to be easy-to-read, skimmable and short.
Tips for using this post type:
- Cut the fluff
- Talk in absolutes
- Write how you talk
- Focus on 1 thing per post
- Clear is better than clever
- Use short sentences and paragraphs
Click here to read my article on 14 simple tips for writing engaging Linkedin posts.
How to post on Linkedin?
Posting on Linkedin is simple & easy.
First - you need to go to your Linkedin feed.
Then follow these instructions:
How to post on Linkedin using desktop:
1. Click Start a post at the top of your LinkedIn homepage.
2. Write your content where it says "Share your thoughts..."
3. Add an image by clicking the image icon
4. Drag your image in or click the "upload from computer button" to select your image
5. Add a document by clicking the + icon then the file icon
- Click "choose file" and select your document
6. Select who you want to share the post with
7. Click your name to choose the profile you wanna post as (useful if you wanna post from your Linkedin company page)
8. Click Post.
Warning: If you don't see the "start a post" box, scroll to the top of your feed.
How to post on Linkedin using mobile app:
1. Tap Post at the bottom of the app to share a post.
2. Write your content where it says "Share your thoughts..."
3. Add an image by clicking the image icon
- Select your image from your phone
4. Add a document by clicking the + icon then the file icon
- Select your document from your phone
5. Select who you want to share the post with.
6. Click your name to choose the profile you wanna post as (useful if you wanna post from your Linkedin company page)
7. Click Post.
Best time to post on Linkedin
There's no 1 best time to post on Linkedin.
Generally - the best time to post is between 8AM and 5PM on Tues - Thurs.
Experiment with different times and days to see what works best for you and your audience.
(but, follow the rule of posting within work hours because that's when most people are active on Linkedin)
Extra tip:
You can get more impressions and reach multiple time zones by reposting your posts 8 hours after you publish them.
The best Linkedin post image and video size
The best recommended Linkedin image size is: 1080 x 1350
Because this takes up more space when scrolling on mobile - leading to more scroll-stopping and engagement on your posts.
The best recommended Linkedin video size is: 1080 x 1920
Because this also takes up more space when scrolling on mobile - leading to more scroll-stopping and engagement on your posts.
And - verticle videos fit better on mobile screens.
The Linkedin video file size limit is 5GB.
Remember: Create posts for mobile first - because 57% of Linkedin traffic comes from mobile devices.
And 56.1% of all web traffic comes from mobile phones.
Frequently Asked Questions
How often should you post on Linkedin?
Post 1x a day on Linkedin.
Posting more than 1x a day will reduce your impressions because Linkedin will stop pushing your first post and start pushing your second post instead.
The algorithm shows your content to more of your audience when you post at least 4x a week.
The best posting schedule is the one you stay consistent with.
If you can only post 3x a week - start with 3 posts a week.
Add more posts when you're ready.
To recap how to post on Linkedin - all you need to do is:
- Go to your Linkedin feed
- Click "Start a post"
- Write your post (or paste it in)
- Add any media
- Click the Post button
Here are 14 tips for writing Linkedin posts that attract engagement, impressions and leads:
- Cut the fluff
- Keep it simple
- Use storytelling
- Use active voice
- Use bullet points
- Follow the rule of 1
- Include a call to action
- Your content isn't about you
- Keep your Linkedin posts short
- Use short sentences & paragraphs
- Ask a question to get more comments
- Ask “what’s in it for the reader”? Before writing
- Publish your linkedin posts at the same time every day
- Nobody will read your Linkedin post without a great hook/headline
Want in-depth explanations, examples, and a guide for the tips above?
Click here to read my article on 14 simple tips for writing a Linkedin post that gets leads.
2 weeks of Linkedin post ideas & hooks:
Write 2 weeks of content with these 14 engaging Linkedin content ideas & hooks:
- [x] habits I use to [get benefit]
- The [x] [your service] tools I can’t live without
- I helped a [your ICP] [get benefit] in [time frame]
- Stop trying to [common advice] - do this instead:
- How to [get benefit] while [avoiding common pitfall]
- How to never [activity your ICP wants to avoid] again
- This easy [x]-step formula got me [result] without [pain]
- [unexpected group] are the best [at skill your ICP wants]
- [x] ways I [got benefit] by [specific amount] in [timeframe]
- [x] steps to [get benefit] with [your service] without [effort]
- [x] fatal mistakes stop [your ICP] [get benefit] with [your service]
- [x] questions you need to ask before [implementing your service]
- I worked with [your ICP] to [get benefit] in [x time] - here’s what I did:
- If you don’t understand [your service] - this post makes it easy for you
Want 74 Linkedin post ideas and hooks (with examples)?
Click here to get your 74 Linkedin post ideas & hooks (with examples)
