This article gives you everything you need to know to understand how to post an article on Linkedin that attracts leads and organic traffic.

By the end of this article - you'll discover:

• How to post an article on Linkedin
• How to delete an article on Linkedin
• How to rank at the top of google using Linkedin articles
• The difference between a Linkedin post and a Linkedin article
• How to use Linkedin articles to get more views on your content

What's the difference between a Linkedin post and a Linkedin article?

Linkedin posts and Linkedin articles serve 2 different purposes.

But - they're both useful in your Linkedin content strategy.

Here's how they work and why to use them:

Linkedin posts:

[Click here to view this post on Linkedin]

Posts are what you see when you scroll through the feed on Linkedin.

A Linkedin post is like a tweet or an Instagram post.

These posts are shown to your connections and followers.

How to use them:

• Post daily (4x a week minimum for the most impressions).
• Keep them short and easy-to-read.
• Start with a good hook.

People only see the first 3 lines of your post on their feed - so you need to write a great hook/headline that makes them curious enough to click "see more".

[Click here to view this post on Linkedin]

Without a good hook/headline - the rest of the content doesn't matter.

Because nobody will see the rest of your content if your hook doesn't grab their attention.

Linkedin articles:

Articles are like a blog post on Linkedin.

Articles are NOT pushed in the news feeds.

(check your Linkedin feed now, you'll barely see any articles)

So, why post articles?

Here's the answer:

Linkedin articles have great SEO benefits.

It's easier to rank on the first page on Google with a Linkedin article over a blog post on your own website.

Because Linkedin is a site with a LOT of authority.

(this goes for YouTube videos too)

You can promote your articles with posts - but you won't get much traffic from Linkedin.

And, you don't need to...

Because this is how you should use Linkedin articles:

• Write an in-depth blog post on your own website
• Repurpose most of your blog post as a long-form article on Linkedin 
• Link to your original blog post from your article - tell people to go to your site to read the rest

This is a SEO hack.

First - you'll get a backlink to your article - helping you rank.

And - because Linkedin articles rank well - you'll push organic traffic to your website.

Writing articles on Linkedin is great for:

• Getting in-depth on a topic
• Showcasing your expertise
• Driving SEO traffic to your website

The best content strategy focuses on 1 social platform and 1 SEO platform.

The good news is - Linkedin covers both platform types if you use it correctly.

How to post an article on linkedin:

1. Click Write article near the top of your homepage

2. Select the profile you wanna post the article from (here’s where you can post from a company page if you want). Then click Next

3. Click Upload from computer above the title of the article to add a cover image.

4. Click the Title field to write the headline of your article.

5. Write your content in the Write here field.

6. You have 2 options to add images to your Linkedin article:

• Drag your image into your article
• Click the image icon in the toolbar to upload an image
• Use this tool bar to add links and any other formatting you want

7. Now you can click the Next button to publish your article - but do this first:

How to use SEO on your Linkedin article and rank on google

1. Click the Manage dropdown button

2. Click SEO settings

3. Add a title including the keyword you wanna rank for

4. Add a short description including the keyword you wanna rank for - then click save

5. Click the pencil icon to edit an image

6. Scroll down and select alt text

7. Add descriptions of your image - include keyword variations

How to get more reach with your Linkedin article

1. Click Next after you’ve written your article

2. Write a post that describes the main things your reader will learn in the article - use this simple formula:

-  Hook - mention the problem

-  Here’s [article] - mention the main benefit of the article

-  What you’ll learn - list the main takeaways/benefits

- CTA - tell them to “click here to learn more”

7. Click Publish

How to edit or delete an article on Linkedin:

1. Go to your Linkedin profile

2. Scroll down to your activity and click articles

3. Click show all articles

4. Click manage at the top right of your article

5. Select published

6. Click the 3 dots next to the article you wanna delete

7. Select edit or delete