Should you focus on audience growth or community building on YouTube?

An interesting question dropped in recently…

It’s something you’ve probably been thinking about if you’re trying to build your audience…

It’s something you’ll probably think about at every stage of your creative career tbh…

But, I’ve got a great solution to this problem…

And, by the end of this email, you’ll know exactly what you need to do next.

Here’s the question:

Yo Jay! Nothing related to the video once again today, just wanted to ask:

Is it important to have hub content as well as help content even if you don’t have many subs that watch your videos?

(I’m only just above 500 subs and most of my views come from search, so I don’t know whether hub content is something that will help my channel as I don’t really wanna put out stuff like gameplays or challenges as that hasn’t worked too well in the past)

– MaxGamer7

Thanks for the question Max, now let’s get you some answers!

On the surface, this question is about the importance of hub content vs help content on YouTube…

But, here’s the thing:

If we look a bit deeper, this question is really about focusing on growing your audience vs building a community.

Help content is the kind of content that will be found in YouTube search etc. – this brings new people’s eyes to your channel.

Hub content is the kind of content that is made for the audience you ALREADY have – this content forms a deeper connection with your audience.

And, you build a strong community by forming those deeper connections.

By understanding the different purposes of these types of content, it seems there’s an obvious choice if you’re trying to grow your audience, right?

Make help content for now…and make hub content when you HAVE an audience?

I’m sure that sounds reasonable to you…

It did to me, too…

This is where it gets interesting:

If you wanna build a COMMUNITY…you NEED hub content.

Help content will bring new eyes to your channel…

But, then you need to give people a reason to invest in caring about YOU and your community.

You do that with the hub content…

You have to give people the CHANCE to relate to you and like you…

And, the best thing is:

It’s EASY to make hub content.

It’s just about giving people an insight into who you are.

Film a vlog on your phone…

Livestream yourself making a beat…

Share your creative process…

Just be YOU and do something you WANT to do…that also reveals more of your personality.

And, make SURE you DON’T worry about how these videos perform.

You’re NOT making these videos to get millions of views…

You make hub content to reveal parts of yourself to your CORE audience.

There’s more good news:

This content is EVERGREEN (except the 4+ hour livestreams, generally)…

You can make a BUNCH of hub content now…

And, it’s not hard…

Just film a video on your phone sharing your thoughts about things you think will help or interest your audience…

You can do this daily…

Don’t even edit it…

Don’t be fancy…

Don’t worry about SEO (but take advantage if you have a searchable title/topic)…

If you do this:

You’ll create a catalogue of content that will:

Get you more subscribers by giving new viewers more content to binge…

Turn your subscribers into FANS or part of your COMMUNITY, faster…

Document your journey as a creator and person – this is a great personal treat, and OTHER people are interested in your story/evolution too!

I suggest you start building your hub content catalogue sooner rather than later…

It’s SUPER valuable.

If you wanna know the EXACT numbers of hub/help content videos you should be releasing to achieve your goals…I covered that in my YouTube For Noobs course…

But, If you JUST focus on help content:

You’ll build a large audience of people who care about the NICHE you make videos on…but they won’t care about you that much.

Personally, I’d rather have a STRONG, community full of cool, hard working artists with similar interests.

But, it’s up to you…

Anyways:

I’ve recently started pumping out hub content and I can clearly SEE that it’s helping me build a stronger community…

You can come join me tonight while I make beats/samples live…

You’ll see what this hub content is all about and I’ll be happy to answer any questions that can help you move closer to your goals…

Make sure you set a reminder so you don’t miss it, here’s the link:

https://www.youtube.com/c/jaycartere/live

P.S:

The beats made in my last few livestreams are now LIVE on my beat store…

I uploaded 7 NEW beats this Monday…

Can you let me know what you think?

Listen to my beats here:

https://JayCartere.com/Beats

Jay Carteré
 

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