YouTube Marketing Campaign: Jay Cartere

I managed the video SEO and YouTube content marketing for my personal brand Jay Cartere from the conception of the brand.

Keyword Research:

  • Conducted keyword research and customer research across multiple niches to identify the target audience’s most asked questions with low competition & high search volume
  • Conducted market research to identify competitor's high performing content and content lacking effective SEO optimisation
  • Used keyword and market research data to target keywords and content ideas based on likelihood of ranking success

Optimised Video Titles, Descriptions & Tags:

  • Created titles including targeted keyword
  • Created tags including targeted and related keywords
  • Created descriptions including targeted and related keywords
  • Added persuasive copy + links to products in descriptions, cards and end screens.

Content Creation:

  • Wrote, filmed and edited SEO optimised tutorial videos answering target audience’s questions while promoting products and lead magnets
  • Wrote, filmed and edited product tutorial videos explaining how to use  products and services
  • Wrote, filmed and edited 3009+ videos for YouTube

Designed YouTube Thumbnails:

  • Researching video thumbnails of competitors on YouTube
  • Planning and designed thumbnails for YouTube videos 



  • Generated 26,079,069+ views across videos on YouTube


  • Achieved ranking #1 for multiple tutorial videos on YouTube
  • Achieved ranking on the front page on YouTube for multiple tutorial videos


  • Generated thousands of likes across YouTube videos
  • Generated thousands of comments across YouTube videos
  • Replied to comments answering questions and engaging with commenters to build community


  • Achieved email subscription opt-in conversion rate of 26.25%, 27.16% and 39.58%
  • Gained 69.594+ subscribers on YouTube channel

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