Website Design + Conversion Optimisation: ARKPS4Servers

I created a sales conversion optimised website for ARKPS4Servers.

Website Design:

Created logo & product images
Setup server listing functionality
Setup E-commerce functionality
Optimised website for mobile devices
Used testimonials across website to increase customer trust and boost conversion rates
Used an individual sales landing page focused strategy instead of common e-commerce setup to boost conversions

Used testimonials to increase customer trust and boost conversion rates
Wrote easy-to-understand product descriptions communicating benefits and features of the product offered
Included video tutorials explaining how to use the product on each product page to increase trust and reduce customer support requests
Used customer support requests to add in-depth information of what’s included in the product to prevent accidental orders, help customers make a fully informed purchase and reduce customer support requests

Wrote easy-to-understand copy clearly communicating benefits and instructions to customers in a conversational and welcoming tone

Achieved ARKPS4Servers.com ranking on the first page of google for search term: “ARK ps4 servers” with minimal blog content (28 blog posts)
Achieved ARKPS4Servers.com ranking #2 for the search term: “ark ps4 server codes”

Achieved email subscription opt-in rates of 36.34% and 51.31%
Achieved a 9.4% sales conversion rate (average e-commerce conversion rate = 1.84%, Top 10% conversion rate = 6.26%)

Adding product tutorials to sales pages reduced customer service inquiries by 84%

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