Twitter Marketing Campaign: Jay Cartere

I ran a Twitter content marketing for my personal brand Jay Cartere from January 2023 - April 2023.

Profile And Bio Optimisation:

  • Created a bio targeted at creatives wanting to get fit and grow their audience. Focused on fitness niche for the duration of this campaign - but communicating my marketing skills and intentions means I've gained followers who are also interested in my future marketing-focused content
  • Wrote thread detailing my fitness story and sharing fitness advice. This thread gained over 1 million impressions. This thread showcases my story and expertise - converting profile viewers into followers
  • Created a profile picture that stands out and immediately communicated my fitness niche

Copywriting & Content Creation:

  • Conducted market research to determine the content my target audience was most interested in
  • Wrote easy-to-read informative and emotion triggering tweets about fitness to drive engagement
  • Wrote easy-to-read informative threads about fitness to build authority
  • Posted informative videos about fitness to build authority

Designed Twitter Banner:

  • Used screenshots of twitter users accusing me of being on steroids to create a humorous twitter banner that also builds authority, showcases my personality and persuades users to follow me



  • Generated 295,400,000+ impressions across tweets
  • Achieved 37,015.2% increase in impressions


  • Achieved 89k retweets
  • Achieved 4.3 Million likes
  • Achieved 69.2k link clicks
  • Achieved 61.5k comments
  • Achieved 2.4% engagement rate


  • Gained 8.4k followers (9172.16% increase compared to the previous 90 day period)

Website clicks:

  • Achieved 746.98% increase in monthly traffic


  • Achieved 3.7% profile view to follower conversion rate


Twitter Profile:

How I got 4.5k Twitter followers in 69 days [Case Study]:

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