I've managed all marketing, branding and copywriting aspects of my personal brand Jay Cartere since I started creating content online in 2011.

This includes (but isn't limited to):

  • Sales pages
  • SEO strategy
  • Landing pages
  • SEO blog posts
  • Email marketing
  • Content strategy
  • SEO YouTube videos
  • Long-form video scripts
  • Short-form video scripts
  • Social media content & branding
  • Website copy & conversion optimisation

Click the dropdown links below to see examples of my work:

YouTube SEO, Growth & Branding

Keyword Research:

  • Conducted keyword research and customer research across multiple niches to identify the target audience’s most asked questions with low competition & high search volume
  • Conducted market research to identify competitor's high performing content and content lacking effective SEO optimisation
  • Used keyword and market research data to target keywords and content ideas based on likelihood of ranking success

Optimised Video Titles, Descriptions & Tags:

  • Created titles including targeted keyword
  • Created tags including targeted and related keywords
  • Created descriptions including targeted and related keywords
  • Added persuasive copy + links to products in descriptions, cards and end screens.

Content Creation:

  • Wrote, filmed and edited SEO optimised tutorial videos answering target audience’s questions while promoting products and lead magnets
  • Wrote, filmed and edited product tutorial videos explaining how to use  products and services
  • Wrote, filmed and edited 3009+ videos for YouTube

Designed YouTube Thumbnails:

  • Researching video thumbnails of competitors on YouTube
  • Planning, designing and writing copy for thumbnails for YouTube videos 

Results:

Views: 

  • Generated 26,079,069+ views across videos on YouTube

Ranking:

  • Achieved ranking #1 for multiple tutorial videos on YouTube
  • Achieved ranking on the front page on YouTube for multiple tutorial videos

Engagement:

  • Generated thousands of likes across YouTube videos
  • Generated thousands of comments across YouTube videos
  • Replied to comments answering questions and engaging with commenters to build community

Conversions:

  • Achieved email subscription opt-in conversion rate of 26.25%, 27.16% and 39.58%
  • Gained 69.594+ subscribers on YouTube channel

Links:

YouTube Channel: https://YouTube.com/JayCartere

YouTube Playlist: https://www.youtube.com/playlist?list=PL40rJAup6PmGwGFzh2bHhD6eCQQU32rCk

Blog SEO Strategy & Copywriting

I've been writing blogs and articles online since 2014. These examples are some of my recent work.

Keyword Research:

  • Investigated potential keywords
  • Found keywords with low competition, low domain ranking sites and low backlinks in the top ranking pages
  • Used keyword research data to create a content plan of articles with a good chance to rank on google
  • Used data to create the content with the best potential ROI first
fitness blog keyword research list

Subject Research:

  • Used my own experiences and knowledge of fitness to create the basis of articles. Then I did further research to expand my knowledge on the subject and write the most comprehensive, informative and SEO post.
  • Checked other sources to ensure the information in my article is correct
  • Cited studies supporting my claims
oxford reference style to studies

Readability:

  • Simplified complicated concepts - making them easy-to-understrand and read
  • Used Flesch-Kincaid readability test  to ensure article is at an 8th grade reading level

On Page SEO Optimisation:

  • Used Surfer SEO to optimise article by adding keywords, related keywords and NLP phrases
  • Naturally used keywords and related keywords throughout articles
  • Sourced and created images relevant to articles and added alt text containing related keywords
  • Analysed the 3 top ranking pages for target keyword - then created an article that covers everything the top 3 pages cover and any FAQs they missed
  • Achieved on page SEO scores of 75 - 86 in Surfer SEO 
surfer SEO high scores

Article Examples:

How to eat 200 grams of protein a day the easy way

The Secret to Fixing Skinny Fat: Should You Cut or Bulk First?

How long should you spend in the gym to build muscle?

Results:

  • Achieved ranking in the top 5 google results for blog posts in the gaming niche
  • Achieved ranking in the top 10 google results for blog posts in the fitness niche
  • Achieved ranking on the first page of google results for images in the fitness niche
how to rank images on google

This blog post is ranking 8th on google

This blog post is ranking 6th on google

This blog post is ranking 2nd on google

This blog post is ranking 5th on google

This blog post is ranking 9th on google

Links:

https://jaycartere.com/blog

SEO Blog Posts:

https://jaycartere.com/the-secret-to-fixing-skinny-fat-should-you-cut-or-bulk-first/

https://jaycartere.com/how-to-eat-200-grams-of-protein-a-day-the-easy-way/

https://jaycartere.com/rainbow-6-siege-ps4-review-is-it-worth-the-price/

https://jaycartere.com/prey-ps4-review-is-it-worth-the-price/

Storytelling Blog Posts:

https://jaycartere.com/how-i-got-4-5k-twitter-followers-in-69-days/ 

https://jaycartere.com/4-steps-to-getting-your-dream-body-while-eating-pizza-and-playing-xbox/

Twitter Growth & Branding

I ran a Twitter content marketing campaign for my personal brand Jay Cartere from January 2023 - April 2023.

Profile And Bio Optimisation:

  • Created a bio targeted at creatives wanting to get fit and grow their audience. Focused on the fitness niche for the duration of this campaign - but communicating my marketing skills and intentions means I've gained followers who are also interested in my future marketing-focused content
  • Wrote thread detailing my fitness story and sharing fitness advice. This thread gained over 1 million impressions. This thread showcases my story and expertise - converting profile viewers into followers
  • Created a profile picture that stands out and immediately communicated my fitness niche
twitter branding example

Copywriting & Content Creation:

  • Conducted market research to determine the content my target audience was most interested in
  • Wrote easy-to-read informative and emotion triggering tweets about fitness to drive engagement
  • Wrote easy-to-read informative threads about fitness to build authority
  • Posted informative videos about fitness to build authority

Designed Twitter Banner:

  • Used screenshots of twitter users accusing me of being on steroids to create a humorous twitter banner that also builds authority, showcases my personality and persuades users to follow me

Results:

Impressions: 

  • Generated 383,600,000+ impressions across tweets
  • Achieved 48,097% increase in impressions

Engagement:

  • Achieved 61.5k replies
  • Achieved 89k retweets
  • Achieved 4.3 Million likes
  • Achieved 69.2k link clicks
  • Achieved 2.4% engagement rate

For context:

The average engagement rate on twitter is 0.5% to 1.0%.

twitter impressions backend
twitter impressions analytics
twitter engagement rate stats
twitter average engagement rate

Followers:

  • Gained 8.4k followers (9172.16% increase compared to the previous 90 day period)
twitter growth example
how to grow twitter followers

Website clicks:

  • Achieved 746.98% increase in monthly traffic

Conversions:

  • Achieved 3.7% profile view to follower conversion rate

Links:

Twitter Profile:

https://twitter.com/jaycartere

How I got 4.5k Twitter followers in 69 days [Case Study]:

https://jaycartere.com/how-i-got-4-5k-twitter-followers-in-69-days/

Landing Page Copywriting

  • Wrote easy-to-understand copy communicating benefits and features of the free lead magnet offered
  • Used testimonials to increase customer trust and boost conversion rates for sign-ups to email list
  • Designed landing page layout and branding
  • Improved conversion rates by conducting A/B tests

Results:

Conversions:

  • Achieved email subscription opt-in rates of 26.25%, 27.16%% and 39.58%

Links:

Landing pages:

https://jaycartere.com/freebeats

https://jaycartere.com/freetrapcourse

https://jaycartere.com/freeworkoutprograms

Social Media Copywriting

Optimising Twitter Bio To Increase Follower Conversions:

  • Created a bio clearly communicating the benefits of following me -  targeted at skinny-fat men  wanting to lose fat and build muscle at home without strict dieting
  • Created a profile picture that stands out and immediately communicates my fitness niche
SEO and conversion optimised twitter bio and profile name

Optimising Twitter Pinned Tweet To Increase Follower Conversions & Demonstrate Authority:

  • Wrote a thread detailing my fitness story and sharing fitness advice. This thread gained over 1 million impressions. This thread showcases my story and expertise - converting profile viewers into followers

Writing Engaging Tweets To Increase Interaction:

  • Conducted market research to determine the content my target audience was most interested in
  • Wrote easy-to-read informative and emotion triggering tweets about fitness to drive engagement
  • Wrote easy-to-read informative threads about fitness to build new authority

Writing Informative Tweets & Threads To Grow Audience & Build  Authority:

  • Wrote informative threads in an easy-to-read, digestible format native to twitter

https://twitter.com/JayCartere/status/1699414581024526464?s=20

Writing promotional tweets:

  • Wrote easy to read and curiosity-inducing promotional tweets to drive traffic to webpages or content

Results:

Impressions: 

  • Generated 383,600,000+ impressions across tweets
  • Achieved 48,097% increase in impressions

Engagement:

  • Achieved 61.5k replies
  • Achieved 89k retweets
  • Achieved 4.3 Million likes
  • Achieved 69.2k link clicks
  • Achieved 2.4% engagement rate

For context:

The average engagement rate on twitter is 0.5% to 1.0%.

twitter impressions backend
twitter impressions analytics
twitter engagement rate stats
twitter average engagement rate

Followers:

  • Gained 8.4k followers (9172.16% increase compared to the previous 90 day period)
twitter growth example

Website clicks:

  • Achieved 746.98% increase in monthly traffic

Conversions:

  • Achieved 3.7% profile view to follower conversion rate

Links:

Twitter Profile:

https://twitter.com/jaycartere

How I got 4.5k Twitter followers in 69 days [Case Study]:

https://jaycartere.com/how-i-got-4-5k-twitter-followers-in-69-days/

Sales Page Copywriting

  • Used testimonials to increase customer trust and boost conversion rates
  • Wrote long-form persuasive sales pages for higher-priced courses and books
  • Wrote easy-to-understand product descriptions communicating benefits and features of the product offered
sales page copywriting freelancer
sales page copywriting example

Long form sales pages:

https://jaycartere.com/gettinglean

Conversion rate: 1.5% 

https://jaycartere.com/formularnbtrap/

Conversion rate: 1.1% 

Average sales conversion rate online: 1 - 4%

Email Copywriting

I managed the email marketing, automation and conversion optimisation for my personal brand Jay Cartere since the conception of the brand.

Email Marketing Automation + Newsletters:

  • Created automated email sequences with informative guides and sales pitches to nurture leads, build trust and drive sales
  • Written hundreds of weekly newsletters and emails focusing on delivering value and driving sales
email copywriting example
email copywriting template
email copywriting
sales email copywriting template

Results:

Conversions:

  • Created automated email sequence with 30.87% open rate and 8.9% click rate
  • Created automated email sequence with 50% open rate and 4.56% click rate
  • Achieved an average 41.96% open rate and 1.96% click through rate across all email campaigns and sequences

Links:

(use these links to sign up for my emails and read the full sequences -  or email me requesting email writing examples)

https://jaycartere.com/freebeats

https://jaycartere.com/freetrapcourse

https://jaycartere.com/freeworkoutprograms

Web Copywriting

  • Wrote hundreds of blog posts in multiple niches
  • Wrote both in-depth blog posts and short skimmable posts
  • Repurposed twitter threads into emails and short blog posts
  • Repurposed email newsletters into blog posts and twitter threads
  • Wrote easy-to-understand copy clearly communicating benefits and instructions to customers in a conversational and welcoming tone
  • Wrote about page, menus, sidebars and all copy on the website - helping visitors find exactly what they're looking for with clear, easy-to-understand copy
SEO blog copywriting
web copywriting - about page example

Links:

https://jaycartere.com/review

https://jaycartere.com/about

https://jaycartere.com/blog

https://jaycartere.com

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