I've managed all marketing, branding and copywriting aspects of my business ARKPS4Servers.com from 2018 - 2020.

This includes (but isn't limited to):

  • Sales pages
  • SEO strategy
  • Landing pages
  • Email marketing
  • Content strategy
  • SEO YouTube videos
  • Long-form video scripts
  • Branding copywriting and design
  • Website copy & conversion optimisation

Click the dropdown links below to see examples of my work:

Email Copywriting

Email Copywriting & Automation:

  • Wrote automated email sequences with informative guides and sales pitches to nurture leads and drive sales
email marketing copywriting
email sequence copywriting
email automation copywriting
email copywriting

Results:

Conversions:

  • Achieved email subscription opt-in rate of 36.34% and 51.31%
  • Achieved 28.3% open rate and 4.44% click through rate in initial email sequence after opt-in
lead generation copywriting
newsletter open rate and click rate convertkit

Sales Page Copywriting

Sales Page Copy:

  • Used testimonials to increase customer trust and boost conversion rates
  • Wrote easy-to-understand product descriptions communicating benefits and features of the product offered
  • Included video tutorials explaining how to use the product on each product page to increase trust and reduce customer support requests
  • Used customer support requests to add in-depth information of what’s included in the product to prevent accidental orders, help customers make a fully informed purchase and reduce customer support requests

Results:

Conversion Rate

  • Achieved a 7.14% sales conversion rate (average conversion rate online: 1 - 4%)

Customer Service:

  • Adding product tutorials to sales pages reduced customer service inquiries by 84%
ecommerce conversion rate

Landing Page Copywriting

  • Wrote easy-to-understand copy communicating benefits and features of the free lead magnet offered
  • Used testimonials to increase customer trust and boost conversion rates
opt in lightbox copywriting

Lead Magnet Development:

  • Used audience research to create 2 free lead magnet the target audience wants to opt-in to my mailing list for

Results:

Conversions:

  • Achieved email subscription opt-in rate of 36.34% and 51.31%
  • Achieved 28.3% open rate and 4.44% click through rate in initial email sequence after opt-in
lead generation copywriting
newsletter open rate and click rate convertkit

Web Copywriting & Branding

  • Created logo & product images
  • Setup server listing functionality
  • Setup E-commerce functionality
  • Optimised website for mobile devices
  • Used testimonials across website to increase customer trust and boost conversion rates
  • Added video tutorials to showcase expertise, build trust and walk customers through the buying process
  • Used an individual sales landing page focused strategy instead of common e-commerce setup to boost conversions
  • Wrote easy-to-understand copy clearly communicating benefits and instructions to customers in a conversational and welcoming tone
web copywriting

YouTube SEO, Growth & Branding

Keyword Research:

  • Conducted keyword research and customer research to identify the target audience’s most asked questions with low competition & high search volume
  • Conducted market research to identify competitor's high performing content and content lacking effective SEO optimisation
  • Used keyword and market research data to target keywords and content ideas based on likelihood of ranking success

Optimised Video Titles, Descriptions & Tags:

  • Created titles including targeted keyword
  • Created tags including targeted and related keywords
  • Created descriptions including targeted and related keywords
  • Added persuasive copy + links to products in descriptions, cards and end screens.

Content Creation:

  • Wrote, filmed and edited 96 SEO optimised tutorial videos answering target audience’s questions while promoting ARKPS4servers products
  • Wrote, filmed and edited product tutorial videos explaining how to use the product - for use on product sales pages to increase trust and reduce customer support requests

Designed YouTube Thumbnails:

  • Researching video thumbnails of competitors on YouTube
  • Planning and designed thumbnails for YouTube videos 

Results:

Views: 

  • Generated 3,767,919+ views across the 96 targeted videos on YouTube

Ranking:

  • Achieved ARKPS4Servers.com ranking on the first page of google for search term: “ARK ps4 servers”
  • Achieved ARKPS4Servers.com ranking #2 on google for the search term: “ark ps4 server code”
  • Achieved ARKPS4Servers.com ranking #1 for multiple tutorial videos on YouTube
  • Achieved ranking on the front page on YouTube for multiple tutorial videos

Engagement:

  • Generated thousands of likes across YouTube videos
  • Generated thousands of comments across YouTube videos
  • Replied to comments answering questions and engaging with commenters to build community

Conversions:

  • Achieved email subscription opt-in rate of 36.34% and 51.31%.
  • Achieved a 7.14% sales conversion rate (average e-commerce conversion rate - 1 - 4%)
ecommerce conversion rate
lead generation copywriting

Work With Me.

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