A website is a very valuable asset that many people overlook. If you’re a self employed, own a business or even if you’re employed, you may want to think about creating your own site. Anyone with any skills whatsoever should give this idea some thought and here’s 5 reasons why:
1) Showcase Your Expertise
Having a website where you can showcase your creative work, the products or services you sell or even your CV is an opportunity you shouldn’t pass up on. Owning your own website allows you to have your own piece of online real estate where people can find out about the work you do and view your skills.
2) Promotional benefits
Blogging regularly about subjects you’re knowledgeable about allows you to demonstrate your expertise. It can also encourage people (fans, customers and employers) to visit your site and experience what you have to offer.
3) Employment
If you’re looking for a job, having a good online presence and being known as an expert in your field can be valuable to a prospective employer. It allows you to bring something more than qualifications to the table – it allows you to bring an audience of potential customers.
4) A Stable Platform
Having social media profiles to promote your brand is very well and good, but it is an uncertain landscape. At any point, the social media accounts you’ve created could be terminated, banned or grossly limited like Facebook Pages. You don’t want to put yourself at the mercy of companies like Facebook and Twitter, should they decide to change things up. Owning a website gives you the stability that social media sites do not provide and you can play by your rules.
5) It Makes You Seem More Credible
This point should not be ignored. Having an official website makes your brand seem much more professional and credible. I’m much more likely to take an individual seriously if I ask them to send me a link to their work and they direct me to their website (yourname.com) than if they send me a link to their SoundCloud profile.
I hope this post has made you ask yourself whether you need a website (you do) and has given you some helpful advice. Let me know your thoughts on Twitter.
Do More.
Don’t miss a post! Sign up to my mailing list to get my daily updates sent to your email address.
