Blog / Article Copywriting: Jay Cartere

I've been writing blogs and articles online since 2014. These examples are some of my recent work.

Keyword Research:

Investigated potential keywords
Found keywords with low competition, low domain ranking sites and low backlinks in the top ranking pages
Used keyword research data to create a content plan of articles with a good chance to rank on google
Used data to create the content with the bets potnetial ROI first

fitness blog keyword research list

Subject Research:

Used my own experiences and knowledge of fitness to create the basis of articles
Checked other sources to ensure the information in my article is correct
Cited studies supporting my claims

oxford reference style to studies

Readability:

Simplified complicated concepts - making them easy-to-understrand and read
Used Flesch-Kincaid readability test to ensure article is at an 8th grade reading level

On Page SEO Optimisation:

Used Surfer SEO to optimise article by adding keywords, related keywords and NLP phrases
Naturally used keywords and related keywords throughout articles
Sourced and created images relevant to articles and added alt text containing related keywords
Analysed the 3 top ranking pages for target keyword - then created an article that covers everything the top 3 pages cover and any FAQs they missed
Achieved on page SEO scores of 75 - 86 in Surfer SEO

surfer SEO high scores

Article Examples:

The Secret to Fixing Skinny Fat: Should You Cut or Bulk First?

How long should you spend in the gym to build muscle?

Links:

Blog:

https://jaycartere.com/blog

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