Email Marketing Campaign: ARKPS4Servers

I managed the email marketing, automation and conversion optimisation for ARKPS4Servers from the conception of the business.

Opt-in Landing Pages:

  • Wrote easy-to-understand copy communicating benefits and features of the free lead magnet offered
  • Used testimonials to increase customer trust and boost conversion rates

Lead Magnet Development:

  • Used research and personal knowledge to create 2 free lead magnet the target audience wants to opt-in for

Email Marketing Automation:

  • Created automated email sequences with informative guides and sales pitches to nurture leads and drive sales

Results:

Conversions:

  • Achieved email subscription opt-in rate of 36.34% and 51.31%
  • Achieved 28.8% open rate and 18.49% click through rate in initial email sequence after opt-in

Links:

Landing pages:

https://arkps4servers.com/levelup/

https://arkps4servers.com/statstemplate/


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